GM's $5M Jumpstart for Bright Automotive
Bright Automotive, spun off from Rocky Mountain Institute in 2008, now has bragging rights as the first investment of GM Ventures, LLC. The $5 million investment by the auto giant couldn’t have come at a better time, providing a solid shot in the arm to drive the company’s 100-mpg plug-in hybrid electric fleet vehicle, the IDEA, into mass production.